Brand Name Check

We want your brand to be known for all the right reasons. Team up with Translations Direct to double-check your chosen name before you invest in a legacy that could last more than one lifetime.

With assets like website domains, brochures, signage and even business registration on the line, it’s really important to check what your brand name means in various countries as well as its trademark availability. Knowing over 100 languages inside-out, our linguists will run an expert analysis on your proposed name, preventing any costly errors in negative connotation before they’re made. But it’s not just that. Punctuation, pronunciation, colour, cultural barriers and legal issues could all put an obstacle in your path to success if not assessed ahead of time.

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No one translation is the same

'Hello' translated into French, Italian and Spanish

Every translation is different. That’s why at Translations Direct we offer a full range of translation solutions, so you can be sure you can get the right result for your needs. With over 150+ Languages and 1,500 translators at our service we’re your one-stop shop.

Our biggest volume of translation is for: Chinese, French, German, Spanish (LA & EU), Portugese (LA & EU) and Turkish. But you can be sure we pretty much cover the world.

The naming process is an exciting one, but your team may not know that one person's “mist” may cause a stir in German-speaking countries. You certainly wouldn’t be alone in a lapse in global brand communication though, some of the world’s biggest brands are still held accountable for their mistakes on the worlds biggest stage – the internet.

Learn from some of these catastrophic mistakes:

KFC: “finger-licking good” slogan worked well before it landed in China, where this translates to “eat your fingers off”.
Schweppes: “Tonic water” sounds somewhat refreshing unless you’re in Italy, where “Toilet water” might not be your first choice.
Mercedes Benz: Formerly known in China as “Bensi”, where speed and “rush to die” are quite different intentions for a new car.
Pepsi: Aside from offering a Harrier Jet, Coca-Cola’s arch nemesis caused a storm in Taiwan, where “Pepsi will bring your ancestors back from the dead” is a slight over-exaggeration from “Come alive with the Pepsi generation” .

Our linguists will run an expert analysis on your proposed name

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What our clients are saying…

Testimonials

“Translations Direct has proven to be a reliable partner that delivered high-quality work on all the projects we worked on. Professional team, efficient, wide range of languages and fast on delivery times.”

“TD has recently supported us with translating our website as well as various blogs and optimizing the content for our target audience. They provided a professional and efficient service from start to finish, always at hand to react quickly to our requests.”

“Translations Direct have done a signiﬁcant amount of complex and challenging work for us in no less than 20 languages, always delivering on time. Our relationship goes back many years and they continue to be a hugely valued and trusted partner of ours.”

“For linguistic services we have always relied on Translations Direct. They provide a professional support every time, respond quickly to requests and keep us well informed on the progress of the project.”

“Translations Direct always succeeds in meeting deadlines for complex legal texts, even at extremely short notice. The quality is also impressive. For demanding translation services therefore, they are our first choice!”

“Translations Direct has been providing us with quality translations for over 15 years. We translations for over 15 years. We service and friendly manner of operating. No task is too big or too complex for them, and quality always matches our expectations.”

“The commitment of Translations Direct made the digital event a highlight! Both the technical support and the interpreters did a great job, and it allowed us to fully concentrate on the event. We will definitely be running online events with them again.“

“We’ve always appreciated the collaborative and agile way of working with Translations Direct! We work in an industry where cultural nuances and creativity play a big role which they’ve always been able to partner with us on.”